Dubai’s Damac Properties makes London its first stop

Ziad El Chaar joined Damac Properties a decade ago to lead the firm’s expansion outside its home market of Dubai, which is known for the world’s tallest building, Burj Khalifa, and many other luxury towers.

Damac’s first stop beyond the Gulf region is London, a safe-haven for property investors and a competitive battlefield for global developers.

As a latecomer, Damac set the bar at a new level by co-branding with fashion house Versace, taking the property-fashion partnership beyond Dubai to London.

Damac's Ziad El Chaar is promoting luxury London homes to Asian investors. Photo: Jonathan Wong

Damac’s Ziad El Chaar is promoting luxury London homes to Asian investors. Photo: Jonathan Wong

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Written by Ziad El Chaar

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